Farming is rarely portrayed in the media as a young person’s game and can be seen outdated, unprofitable and hard-work. This unit uses multimedia to create greater awareness of the benefits of agriculture as a career amongst young people, opportunities for greater market engagement, innovation and farming as a business. The media, ICT and social media are used to help better agriculture’s image across a broad audience, share knowledge, build networks and find employment especially by the young people. The platform aims to attract as many youths and investors into agribusiness. The unit also promotes stakeholders’ engagement for policy dialogue and promotion of sustainable development goals in Nigeria.